Overdrive Magazine

May 2019

Issue link: https://dmtmag.uberflip.com/i/1111363

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May 2019 | Overdrive | 27 KeepTruckin, provider of one of the most popular electronic logging devices, said that it is using its cus- tomers' ELD data and a brokerage acquisition to expand into freight- matching and related services. In an April 8 blog post, Shoaib Makani, founder and chief executive officer, said the company plans this year to launch a "freight exchange" that relies in part on using its ELD systems to partially automate load matching. The company intends to incorporate truckers' hours of service data into what it calls its Smart Load Board, should enough brokers and truckers participate in the platform. Customer data also will enable a new service, Facility Insights, that's designed to give carriers granular information on pickup-and-delivery points throughout the nation. Makani said KeepTruckin also has expanded One Point Logistics, a brokerage based in Charleston, South Carolina, that it bought in September. Further growth is planned, partially enabled by using ELD data gleaned from KeepTruckin customers. Harnessing ELD or other data for freight-related purposes isn't a new development. ELD providers Trucker Tools, BigRoad and Konexial have varied plans for location data, load matching and load tracking. As of late 2018, the KeepTruckin smartphone-based ELD was used by 30 percent of one-truck owner- operators who use ELDs, according to a survey of Overdrive subscribers, and it's also used by fleets. KeepTruckin feels "privacy is paramount" with that huge cache of customer ELD data, Makani said. All the data used by KeepTruckin is in aggregate and therefore "de-identi- fied," he said. Makani's blog post also said that preceding the freight-matching platform's launch, Facility Insights will be released for carriers that use KeepTruckin's ELD. It will include average dock dwell times and other information. With KeepTruckin's terms of ser- vice, ELD users agree to share data for use in developing new products and services, with some exceptions. Any customer can opt out of sharing by emailing support@keeptruckin. com, Makani wrote. Those opting out won't have access to Facility Insights. Customers who do not opt out will receive it for free. Use of carrier ELD data by its One Point Logistics seemingly puts KeepTruckin in competition with its carrier users, or at least those car- riers' current brokers. Makani said, however, that its Smart Load Board development would not have been possible without its ownership of OPL providing a hands-on under- standing of how brokers operate. "There will be a wall," he said, between OPL and the central KeepTruckin team that doesn't exist today, given that the new board's development is incomplete. "OPL will have the same access to carrier data" – when they book a load to be tracked or a trucker shares their availability – "that other brokers do." "We want to empower carriers with this data," Makani said. He cited uses outside of load matching, such as trip planning, avoiding congestion, bat- tling detention time, driver coaching and other predictive analytics. Makani also said that in its efforts to engage shippers, OPL takes data KeepTruckin has on shipper facilities, notably approximations of average load and unload times based on ELD users' data, and presents it to shippers to encourage improvements. — James Jaillet contributed to this report. KeepTruckin using ELD data for new services B U S I N E S S With site-specific data and photos such as this, "carriers will know exactly what to expect at a shipper and consignee facility before accepting a load," said KeepTruckin CEO Shoaib Makani of the company's planned Facility Insights tool. BY TODD DILLS Partners in Business tip: Driving habits and tire life The Partners in Business program, produced by Overdrive and financial services provider ATBS, is spon- sored by TBS Factoring Service. Hard braking, rapid acceleration, curbing and tight turns cause tires to wear faster. Many of the problems caused by bad driving habits show up as uneven tire wear. If you notice shimmying or repetitive bumping, inspect your tires. Even absent those symptoms, look for irregular tread wear in daily inspections.

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