Overdrive Magazine

July 2019

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30 | Overdrive | July 2019 F or owner-operators already angered by the intrusive nature of the electronic log- ging device mandate, the growing awareness of their private ELD data being harvested for others' financial benefit can seem like a fur- ther invasion of privacy. The secondary uses of the data, however, offer some positive returns through new or improved digital tools. ELD suppliers promise a new era of trucking in which loca- tion and hours of service tracking, whether in aggregate or individually, enhances efficiency and profits. This especially could be true for smaller carriers that lack the sophisticated telematics and data-gathering sys- tems that larger carriers have long enjoyed. At the same time, information is power, as the saying goes. With so much data being crunched by so many parties in so many ways, there are hints that new winners and losers will emerge as power shifts among carriers, brokers and ship- pers. Reducing detention at the docks One of the most potentially useful applications of ELD data is trying to mitigate detention time by docu- menting it precisely. Transflo, which serves mostly midsized fleets, is among ELD pro- viders working toward that. By inte- grating its ELD product into its mix of workflow and document manage- ment products, Transflo believes fleets can better address detention with shippers, says Doug Schrier, vice president of product. "Drivers know when they're being detained," says Schrier. "The thing they've struggled with is being able to prove it." On a broader scale, aggregated ELD data can enable a fleet to make better decisions in choosing loads by avoiding known times and locations With wells of data at their fingertips, ELD providers are beefing up offerings to their customers, with potential to reduce wasted time and improve load choices. However, the privacy tradeoffs can cut into an operator's competitive edge. BY TODD DILLS AND JAMES JAILLET HOPES AND HAZARDS IN USING ELD DATA PART TWO ELD DATA GRAB Larger fleets have long had the tools to track detention time, but with the spread of ELDs, fleets of all sizes can now document time spent at docks with great accuracy. Some ELD providers and their partners are aggregating ELD data to derive average dwell times at thousands of facilities and making the information available to their customers. Todd Dills SEE PART ONE AT OVERDRIVEONLINE.COM/ELDDATA

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